Product Description
1960s WRANGLER BlueBell 24MJ Denim Jacket Wrangler 60s double pocket denim jacket
Wrangler was originally a brand of the Blue Bell Overall Company and was officially launched in 1947 . Early Wrangler product labels and logos often carried the word "Blue Bell" , especially in the 1950s and 1960s . This was because Blue Bell was the parent company and Wrangler had not yet fully become an independent single brand image. As Wrangler became more well-known in the market, especially after entering the international market, the brand began to downplay the existence of "Blue Bell" and instead emphasized the iconic nature of "Wrangler" itself.
Time of "Blue Bell" removal
Late 1960s : According to most vintage research and vintage clothing guides (such as Vintage Clothing Guides and Heddels ), Wrangler began to gradually remove "Blue Bell" from its labels and logos in the 1960s . This is related to the brand's entry into the European market in 1962 , when Wrangler wanted to establish a more independent brand image rather than relying on Blue Bell 's workwear background.
Specific Transformation: While there is no exact "day" that marked its complete removal, most sources indicate that by the early 1970s , "Blue Bell" was rarely seen on Wrangler labels . Products from the 1960s (such as 11MWZ jeans ) often featured the "Wrangler Blue Bell" logo, but after the 1970s , most labels only retained the word "Wrangler" and its classic rope logo .
Size 38
Shoulder width : 47cm
Chest width Pit to pit : 53cm
Length : 60cm
Sleeve length : 62cm
( The product is measured manually, there may be an error of 1 to 3 cm, for reference only)
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Product Description
1960s WRANGLER BlueBell 24MJ Denim Jacket Wrangler 60s double pocket denim jacket
Wrangler was originally a brand of the Blue Bell Overall Company and was officially launched in 1947 . Early Wrangler product labels and logos often carried the word "Blue Bell" , especially in the 1950s and 1960s . This was because Blue Bell was the parent company and Wrangler had not yet fully become an independent single brand image. As Wrangler became more well-known in the market, especially after entering the international market, the brand began to downplay the existence of "Blue Bell" and instead emphasized the iconic nature of "Wrangler" itself.
Time of "Blue Bell" removal
Late 1960s : According to most vintage research and vintage clothing guides (such as Vintage Clothing Guides and Heddels ), Wrangler began to gradually remove "Blue Bell" from its labels and logos in the 1960s . This is related to the brand's entry into the European market in 1962 , when Wrangler wanted to establish a more independent brand image rather than relying on Blue Bell 's workwear background.
Specific Transformation: While there is no exact "day" that marked its complete removal, most sources indicate that by the early 1970s , "Blue Bell" was rarely seen on Wrangler labels . Products from the 1960s (such as 11MWZ jeans ) often featured the "Wrangler Blue Bell" logo, but after the 1970s , most labels only retained the word "Wrangler" and its classic rope logo .
Size 38
Shoulder width : 47cm
Chest width Pit to pit : 53cm
Length : 60cm
Sleeve length : 62cm
( The product is measured manually, there may be an error of 1 to 3 cm, for reference only)
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